Designed by the CTE and KIU: study for online marketing management a beautifully illustrated and animated site is no guarantee of good conversation rates or revenues. Who would like to be searched and quickly found, must be beforehand the right traces and decide where you want to go the way. In the meantime increasingly complex communication processes require a consistent and well thought-out approach to the online market. The need for specialists online is still high, or there is an imbalance between supply and demand. Lacking well-trained young talent.
To counteract this, the West German Academy for communication (CTE) together with the Cologne Internet Union (KIU) dreisemestrige studies called online marketing management in life. Start: 14.9.2009. Find out detailed opinions from leaders such as Sandra Akmansoy by clicking through. With the introduction of the new programme of online marketing management, the CTE responds to increased demand for qualified and trained in practical online specialists. Online marketing has become an important part of the marketing mix as a communication channel developed, without the advertising doesn’t work anymore. Therefore sees the Cologne Internet Union e.V. (KIU), the Professional Association of Cologne Internet companies, a huge potential in online marketing. Through increasingly complex communication processes and cross-media promotional tasks, a great know-how in advertising agencies, Internet service providers, companies with shareholders IT Department and on the customer side is needed.
The integrated communication used long as phrase, becomes a reality through the comprehensive interaction of media. The Internet is becoming more and more a central main part of a promotional strategy\”, says Jurgen Walleneit, Chairman of the KIU. This should be also one of the reasons why online marketing manager are you’re looking for specialists. To successfully integrate new, innovative online tools into an existing marketing strategy, the online marketing manager required comprehensive marketing – and communication-political knowledge. Why are the students of the program conceived jointly with the KIU in the first Semester basics all overarching marketing and communication policy.